The Brief
As a Creative Designer at Piqual, I designed festival and commercial posters that captured attention through bold visuals, clear typography, and culturally relevant imagery. Festival posters celebrated occasions with color and visual storytelling, while commercial posters focused on promoting products and campaigns with sharp messaging.
The Approach
The key decision was to let each design lead with a single, immediate visual impression one bold image or color moment that communicates the mood before any text is read. This meant stripping back competing elements and trusting simplicity to carry the message, whether the piece was a festive celebration or a commercial promotion.
